About AutomotoHR


Simplifying payroll, HR, management, benefits, and compliance for everyone.

In 2014, AutomotoHR was born out of a simple yet powerful idea: to transform the way companies handle their HR and People Operations. We recognized that managing human resources could be a daunting and time-consuming task for businesses of all sizes, often diverting valuable resources from their core missions.

Our founders believed in making HR more efficient, accessible, and user-friendly for both employees and employers. That's why they embarked on the journey to create AutomotoHR, a platform that would revolutionize the HR landscape.

Our mission at AutomotoHR is clear: we are committed to simplifying and streamlining HR and people operations for companies everywhere. We strive to empower organizations by providing them with the tools and solutions they need to manage their workforce with ease. Our goal is to help companies build stronger, more productive, and happier teams, while allowing them to focus on what truly matters - their business growth and success.

With our innovative technology, comprehensive services, and a dedication to continuous improvement, AutomotoHR aims to be the partner that businesses can rely on to navigate the ever-evolving world of HR. Together, we're shaping the future of HR management, one company at a time.

Our Leadership Team

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Steven Warner Founder/CEO

Steven Warner is a visionary entrepreneur and a driving force behind multiple groundbreaking companies.

AutomotoHR is revolutionizing the People Operations industry through innovative technology and unparalleled expertise.

With a deep passion for both the automotive industry and a better way for all companies to manage their People Operations human resources, Steven founded AutomotoHR, a cutting-edge HR People Operations software platform tailored specifically for businesses that are looking for the best solution to manage their People Operations (Recruiting, Interviewing, Electronic Self Onboarding, Employee Electronic Document Management, Performance Management, Employee Surveys, PTO and Vacation Tracking and Payroll) all on one beautiful platform.

Under his leadership, AutomotoHR has become the go-to platform for businesses seeking to streamline their HR and People processes, manage their workforce more efficiently, and drive overall operational excellence.

Steven's commitment to delivering value and efficiency has positioned AutomotoHR as a leader in HR technology across North America.

Steven's journey in the automotive industry is marked by a relentless pursuit of innovation, a commitment to excellence, and a genuine passion for helping businesses succeed. With his leadership and vision, he continues to shape the future of industry through AutomotoHR, empowering businesses to thrive in an ever-evolving world.

Robert Hollenshead Co Founder

Robert started his wholesale operation in 1972 in Philadelphia, PA. He is the largest independent wholesale car dealer in history, with annual revenues approaching $500,000,000.00. He has profound knowledge of the psychology of both sides of the business, wholesale and retail.

Robert has also been the founder, developed and operated numerous well known and successful software systems like Trade-in Marketplace (now Kelley Blue Book Instant Cash Offer).
Accu-Trade a VIN specific, fact based, guaranteed platform that creates a transparent “VIN-Dow” enabling consumers and dealers a platform of transparent communication, Trade-inSurance, next generation retail market data, a Used Car Invoice, and a Universal Condition Report. Guide books and market reports may be helpful but are spectators. Accu-Trade is the skin in the game...hum line for traders. More than a book, it’s also a checkbook, not an opinion.
Accu-Trade powers TrueCar’s digital retail platform and autoTader.ca ICO. and was purchased by Cars.com and is a premier platform on the new Cars Commerce platform by Cars.com

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E J Shelby Director of Sales

EJ Shelby, is one of the country's leading experts in automotive compliance. EJ's background combines almost three decades of experience in both the retail automotive arena, compliance management and HR training systems.

EJ began his career in automotive retail in 1994 in the Chicagoland and Northwest Indiana area. He started in sales and quickly advanced to Finance Manager and General Manager positions. In 2005, EJ joined ComplyNet, provider of best practice solutions for loss prevention, risk management and regulatory compliance. Since then, EJ has sold, designed, and implemented highly effective compliance management and training systems. With his unique prospective from both sides of the business he has, throughout his career, developed strong relationships with automotive managers and executives by solving compliance issues from the inside out. Over the past few years his concentration centered around online compliance trainings and HR systems, making a perfect segue to the AutomotoHR team.

EJ, who studied criminology at Indiana University, has been a frequent speaker on Environmental Health & Safety as well as Transactional compliance for Sales and F&l to state associations, such as CATA, MADA, ADAI.